Product & Service Design
Delivering what customers want and will pay for

The Challenge
"Don't change a thing. It's perfect." A well-designed product or service can make a customer's purchase decision a no-brainer.

So, what features should your product have? Designers stare at a blank canvas and must choose from an infinite number of features and possibilities. Determining what customers want is a good first step but care must be taken to distinguish between what benefits customers want and what benefits they will pay for. Capturing this insight requires targeted interviews that ferret out customers' true feelings. But, companies must also address the issue of practicality - it is not always affordable to deliver exactly what customers want. Sometimes, long development time require a desirable feature to be offered in a later product version. In other cases, the economics of developing and providing the feature aren't justified. Companies must also examine competitive offerings to understand product differentiation opportunities and to identify the "hurdle" that has been established in the marketplace. In summary, a well-designed product requires a delicate balance between what customers want, what customers will pay for, what your company can afford to provide, and what will stand above the competition.

The Solution
Accèvero Group can help your organization design products and services that strike the balance between customer desires, your company's capabilities and competitive offerings. Typical activities in product and service design project include:

  • Determining customer needs based on customer interviews or secondary market research
  • Profiling competitor offerings
  • Determining internal factors such as development costs, development time, product manufacturing costs, or service delivery costs
  • Performing financial or other analyses to determine what features to offer now and in the future

Projects are always custom-tailored and, depending on client needs, can range in scope from a detailed market survey and financial evaluation of various product design options to a "quick and dirty" assessment. Review a case study or contact us about your specific needs.

The Benefits
Client benefits typically include greater confidence that:

  • The product/service will meet customer needs
  • The product/service will meet financial objectives
  • The development process won't spiral out of control due to "feature creep"