Product & Service Design
Delivering what customers want and will pay
"Don't change a thing. It's perfect." A well-designed
product or service can make a customer's purchase decision a no-brainer.
So, what features
should your product have? Designers stare at a blank canvas
and must choose from an infinite number of features and possibilities.
Determining what customers want is a good first step but care must
be taken to distinguish between what benefits customers want and
what benefits they will pay for. Capturing this insight requires
targeted interviews that ferret out customers' true feelings. But,
companies must also address the issue of practicality - it is not
always affordable to deliver exactly what customers want. Sometimes,
long development time require a desirable feature to be offered
in a later product version. In other cases, the economics of developing
and providing the feature aren't justified. Companies must also
examine competitive offerings to understand product differentiation
opportunities and to identify the "hurdle" that has been
established in the marketplace. In summary, a well-designed product
requires a delicate balance between what customers want, what customers
will pay for, what your company can afford
to provide, and what will stand above the competition.
Accèvero Group can help your organization design products and services
that strike the balance between customer desires, your company's
capabilities and competitive offerings. Typical activities in product
and service design project include:
- Determining customer needs based on customer
interviews or secondary market research
- Profiling competitor offerings
- Determining internal factors such as development
costs, development time, product manufacturing costs, or service
- Performing financial or other analyses
to determine what features to offer now and in the future
Projects are always custom-tailored and, depending on client needs,
can range in scope from a detailed market survey and financial evaluation
of various product design options to a "quick and dirty"
assessment. Review a case study or
contact us about your specific needs.
Client benefits typically include greater confidence that:
- The product/service
will meet customer needs
- The product/service
will meet financial objectives
- The development process won't spiral out
of control due to "feature creep"