New Business Evaluation
Successfully entering a brand new business

The Challenge
Companies often contemplate entering a brand new business. Their desire and curiosity can be driven by inadequate profit and growth opportunities in their existing markets, strong synergies with the existing business or just because a new business looks unusually attractive. Invariably, important questions are raised about the economics of the new business (e.g., profit margins, market size). Questions are also raised about their ability to execute (e.g., key success factors, required skills, investment requirements).

The Solution
Accèvero Group can reduce the uncertainty around these questions. Typical activities in a new business entry project include:

• Market sizing of new market
• Research to understand customer needs
• Third party interviews to understand unique dynamics of the new business
• Competitor analysis to understand what the client will face in the new market
• Review of client's internal operations to determine the adequacy for the new business
• Identification of and evaluation of potential partners (if necessary)
• Financial analysis to determine expected financial returns from the business

Projects are always custom-tailored and, depending on client needs, can range in scope from a detailed financial evaluation of various new business alternatives to a "quick and dirty" assessment. Review a case study or contact us about your specific needs.

The Benefits
Client benefits typically include:

• Evaluation of the attractiveness of new business
• Candid assessment of whether the new business will meet client objectives
• Factors for achieving success in the new business
• Detailed implementation steps including what needs to be done starting tomorrow