Market Expansion
Expanding your existing business into new markets

The Challenge
Organizations continually feel the pressure to grow. For many organizations, growth comes from building upon what they already have. However, the answer is rarely as simple as "just sell more." There are a variety of expansion alternatives that must be thoughfully evaluated:

• Geographic expansion - offering the existing portfolio to customers in a new region
• Product line expansion - offering new related products to existing customers
• Customer segment expansion - offer the existing portfolio to new categories of customers

Additionally, market entry implementation details (e.g., product modifications, process modifications) must be carefully addressed.

The Solution
Accèvero Group can help you develop an executable expansion program that meets your company's financial objectives. Typical activities in a market expansion project include:

• Market sizing and financial analysis of various expansion alternatives being considered
• Customer research to understand their needs
• Third party interviews to understand unique dynamics of the new market
• Review of internal operations to determine its adequacy for the new business
• Competitor analysis to understand what the client will face in the new market
• Identification of and evaluation of potential partners (if necessary)

Projects are always custom-tailored and, depending on client needs, can range in scope from a detailed financial evaluation of various expansion alternatives to a "quick and dirty" assessment. Review a case study or contact us about your specific needs.

The Benefits
Client benefits typically include:

• Detailed analysis of various expansion alternatives
• Factors for achieving success in the new market (e.g., building reputation by a reference from a large customer in the new market)
• Detailed implementation steps including what needs to be done starting tomorrow