A good strategy is the foundation of every successful company. From our experience, there are a handful of principles that successful companies follow.

• Focusing on Attractive Businesses: Economics vary dramatically across industries. Consequently, much of a company's financial performance is determined by their chosen industry. But, above-average financial performance can be achieved by prudent decisions about sub-market focus or industry role (e.g., supplying the pick axes rather than being the gold miner). Read how our Market Focus services can help you identify a lucrative business, or review a case study.
  
  
• Developing a Competitive Advantage: Although much of a company's performance is driven by industry focus/role, companies with a competitive advantage will standout from their competitors. Read how our Competitor Intelligence services can help you identify competitor vulnerabilities and sources for your company's competitive advantage, or review a case study.
  
  
• Pursuing New Revenue Opportunities: New revenue comes in two flavors.
  
  
  • Expanding Current Business: A company's current business can often offer adequate growth potential. However, the answer is rarely as simple as "just sell more." There are a variety of expansion alternatives that must be considered and evaluated (e.g., geographic expansion, product line expansion). Read how our Market Expansion services can help you maximize the revenue potential of your current business, or review a case study.
    
    
  • Entering New Businesses: In many cases, the best growth opportunity is entering a brand new business. But, new businesses present much uncertainty (e.g., key success factors, revenue potential). Read how our New Business Evaluation services can help you successfully enter attractive new businesses, or review a case study.
    
    
• Exploiting Market & Technological Changes: Market and technological changes can disrupt industry stability. Like the game "Musical Chairs," each disruption creates a new set of winners and losers. Despite the bubble bursting, the latest "game" - the Internet - is not over and companies that play the game well will reap significant rewards. Learn how our Internet Strategy services can help you exploit the Internet and Internet technologies, or review a case study.
  
  
• Leveraging Others: Limited resources and capabilities often hinder companies from successfully targeting a business opportunity. Fortunately, other organizations can provide the missing resources and capabilities. But, success depends on identifying the right partners, determining the relationship structure, and then making the merger or partnership work. Read how our Partnership + M&A services can help you overcome the challenges of working with other organizations, or review a case study.