The Challenge
Your customers have choices. So do your investors, your employees, and your business partners. The first step to becoming first choice is knowing the other choices, i.e., your competitors - that means developing an intimate familiarity across a broad range of issues: product portfolio, product features, pricing, customers, partners, employee productivity, organizational costs, strategic plans, strengths, weaknesses, and more. This information doesn't grow on trees. Collecting it requires mining useful information from a variety of sources (e.g., current and former customers, legal documents).

The Solution
Accèvero Group can uncover the competitor insight so your company can make better business decisions. Typical activities in a competitor intelligence project include:

• Identifying key competitors that need to be examined
• Defining areas that need to be examined (e.g., productivity, product portfolio)
• Defining data collection method (e.g., "stealth mode," multi-company benchmarking study)
• Collecting and synthesizing data
• Understanding implications for your company's strategy
  

Projects are always custom-tailored and, depending on client needs, can range in scope from a detailed financial benchmarking of various competitors to a "quick and dirty" competitor profile. Review a case study or contact us about your specific needs.

The Benefits
Client benefits typically include:

• Candid assessment of whether your company or your competitors are in a stronger position
• Knowledge of the changes that will make your company more competitive
• Fewer surprises from the competition
• Insight into competitor vulnerabilities